Letter from Leinné co-founder

Mimi-Minh Nguyen in Paris with bucket Simon mini and Modernist hat, photo by Anh Huy Pham

It’s been more than 5 years since I had an idea to start a brand based on my love for natural materials and craftsmanship. The ideas were constructed during the last 6 months of 2016 in Paris and brought to Vietnam in December that year. The journey has been wild and wonderful. I would like to thank you all for the love you give us: Leinné does not exist without our team, customers and friends. Creativity is a collaborative process, inspired by people, cultures of Vietnam, France, and others, the free will and desire to raise the standards for excellence that we all share, including you, who are reading at the moment.

Half of the year passed with remarkable milestones in our journey to better ourselves. Always innovative, more and more sustainable and human, as it places the experience of the senses at the core of making choices. 

Leinné is officially distributed in the stores of Kapok - the most famous and trendy retailer from Hong Kong. Kapok is also the place chosen by popular brands such as Cosmos, Maison Kitsuné, APC,... to display their designs in Kapok's 10 flagship stores located at important centers or major commercial intersections such as Central Area, Tsim Sha Tsui (Hong Kong), Singapore,…

We continue to be featured on renowned Vietnamese and international press and magazines, including Harper’s Bazaar, Elle, Vietnam Insider, Garland Mag,...

Our ecommerce site is constantly updated. Our Match Point features a weekly collection of designs curated for you to discover. 

We are also working hard to introduce our designs on global sites, which is one of our initiatives to expand our international coverage and realize our missions of telling the stories of Vietnamese traditional craftsmanship with the world.

And shortly, we will launch our new collection Pur Beurre, featuring pearl jewelleries, and many changes in our production and company's structure with regard to our company's name change into Artisanal Fashion Co.

Challenges await, and so do opportunities. Let’s look forward to a wonderful ride ahead!

Co-founder of Leinné, CEO of Artisanal Fashion Co.

Mimi-Minh Nguyen